Archive for March, 2011

WEBCAST: From VCs to Super-Angels — The New Rules of Startup Investment #uktivc

I was invited by Christina Chen of DN Capital to speak at a very interesting seminar this morning, organised by Charlott Mason and put on by the UKTI on new trends an startup investment, called “From VCs to Super-Angels: The New Rules of Startup Investment”.

I delivered a sample pitch to the assembled venture capital folk, which included Christina herself as well as Maria Dramalioti-Taylor of Incito Ventures; Alliot Cole of Octopus Ventures; and Dermot Berkery of Delta Partners.

Ukti_logo

You can read more about the event here but the full webcast is still available for free viewing here until the end of April 2011 — so be quick!

And here you can find my presentation from this morning:

 

WeCanDoBiz presentation at #uktivc http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=wecandobizuktipresentation110328-110331100306-phpapp01&stripped_title=wecandobiz-presentation-at-uktivc&userName=ianhendry1

View more presentations from Ian Hendry

 

If you want to find out more about the companies that presented pictches, read our rundown of them here.

 

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31/03/2011 at 3:31 pm Leave a comment

Google’s “+1” social layer and rival to Tweet and Like arrives!

Media_httpwwwgoogleco_fbeva

Use +1 to give something your public stamp of approval, so friends, contacts, and others can find the best stuff when they search. Get recommendations for the things that interest you, right when you want them, in your search results.

To participate in this experiment:

  1. Make sure you’re signed into your Google Account (required)
  2. Click ‘Join this experiment’
  3. Search for something you love on Google.com
  4. Click the new +1 button, and make your mark on the web

Your +1’s are public. They can appear in Google search results, on ads, and sites across the web. You’ll always be able to see your own +1’s in a new tab on your Google Profile, and if you want, you can share this tab with the world.

The rumour mill have long suggested Google was working on its own social network to rival Facebook, which the gossips pitched as GoogleMe. Then the chatter suggested it would become something less encompassing, a social layer for existing Google feautures called +1.

Well they were right and it’s now here. Click the link above to add it to your search results and to find out more.

I’ve just activated it myself and I’ll be playing with it over the next few days. If you do the same come and let us know what you think!

31/03/2011 at 7:42 am Leave a comment

How people sign in to WeCanDo.BIZ — the spread of Shared Signins across the Social Web #sso #social

A year ago we published details of which third party web identities our members were using to sign in to WeCanDo.Biz.  Here’s an update.

Sign_in_stats

It is almost a year to the day (it was 31 March 2010) that we first published details of how people were signing in to WeCanDo.Biz using third party identities, some seven months after we first added the feature.  Twitter ruled the roost with over half of sign ins using this access method back then.

How things have changed since!

The graph above shows some big differences in what people use to sign in to business focused sites like ours in particular.

Here’s a breakdown of what a difference a year makes (last year’s percentage in brackets):

Twitter 37.3% (down from 52.4%)
LinkedIn 34.6% (came under “other” last year!)
Facebook 17.7% (up from 16.7%)
Google 7.7% (down from 15.3%)
Windows Live 1.2% (down from 2.3%)
Yahoo 1.2% (down from 3.7%)
Other 0.4% (down from 8.6%, although included LinkedIn last year)

(Here is last year’s chart.)

Our conclusion?  Social networks are proving more popular as shared sign in methods, nudging email down.  But it would seem most users like to keep their online life compartmentalised — they sign in to our business networking site with identities they use for other sites they see as business focused in preference to using identities they see as more personal.

What do you think?  Just add a comment below.

If you want to try signing in with a shared, third party identity you can do so here.

29/03/2011 at 4:01 pm Leave a comment

VIDEO: How to join the discussion on the BRX website #brx

WeCanDo.Biz powers the Discussion on the website of BRX, business networking and business development groups.  Here’s how it works and how to join in.

A quick video showing you how the Discussion on the BRX website works, including how to sign in, contribute to an existing discussion or start a new one.

You can join the discussion for yourself right here.

24/03/2011 at 2:20 pm Leave a comment

VIDEO: How does social media impact SEO? #social #seo #SMCFeb2011

From Variety Event’s Social Media Conference, held in Bracknell last month.

Ian_hendry_how_does_social_media_impact_seo

Here’s a video of the presentation I gave last month on “How does social media impact SEO?” at Variety Event’s Social Media Conference at the Blue Mountain Golf Centre in Bracknell. It’s a long video, longer than YouTube will allow, so it’s on Vimeo for you to view here.

Social media presents new ways to promote yourself and your business. I cover:

  • Why people are asking on social networks rather than finding on search engines
  • Listening for needs rather than pushing messages
  • The Worst Crime: using social media to drive website traffic
  • How search engines reference social media and how to benefit
  • Facebook and Twitter for search, Google for social

If you want to attend the next such conference in Berkshire/Hampshire with Variety Events then keep an eye on their website for details of the next one, which I recall is in June 2011.

You can also buy a DVD with this and a stack of other great social media presentations from the conference here.

23/03/2011 at 1:19 pm Leave a comment

New WeCanDo.Biz Social CRM on its way! Get a sneak peek… #scrm

We’ve been hard at work on a new version of our online business network for sales leads and business referrals… Version 2 beta went live at the end of December. Here’s the latest of the new features we’ll be detailing (see them all here).

Wcdb_v2_crm

We’ve had Social CRM as part of the WeCanDo.Biz offering since November 2009 and nearly 1,000 small companies have made use of it since then.  With our Version 2 release, which launches fully early next month, we, along with our partners InTouch, have upgraded the system to offer more features while also making it much easier to use.

We asked ourselves the question: if a system isn’t saving you time or making you money, what use is it?  This has influenced a ground up rethink of our CRM system, which is available for as little as £5 a month to Pro users of our site (the full featured Comprehensive CRM offering with integrated email marketing and reporting is £23 a month).

Still included is the ability to save social sales leads, generated on our site amongst our members or through our Twitter Sales Leads tool, to progress through to the close; but in addition the CRM is now much easier to start making productive use of faster.  It’s easier to add contacts; easier to upload existing data lists; easier to add and manage tasks; easier to add and manage leads from any source; and it’s a hwole lot easier to deliver fantastic looking HTML email campaigns to the contacts you’re picking up, with full open and clickthrough reporting so you can identify the hottest leads!

Coming in May is additions to make our Social CRM THE best way to manage your contacts, regardless of whether they are on email, WeCanDo.Biz, twitter, Facebook, LinkedIn… or ALL of them!

Not yet on our site?  Click here to register for free ahead of the Version launch next month.

22/03/2011 at 3:16 pm Leave a comment

Getting social with the customer: What is “Social CRM”? #scrm

Getting social with the customer: What is “Social CRM”?

Filed under: All Articles > Industry News
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By: NMK Created on: March 19th, 2011
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The role the customer plays in corporations is changing fast and their influence is growing like never before. The subject of customer relationship management over social media was discussed at length at the Technology for Marketing and Advertising expo recently. New Media Knowledge went along to learn more. By Chris Lee.

By Chris Lee

The Technology for Marketing and Advertising (TFM&A) expo is a massive feature on the UK internet marketing calendar and NMK went along to Earl’s Court in London to hear a fascinating debate as to the future of customer relationship management (CRM) and, in particular “Social CRM”. Social CRM focuses on how companies can – and sometimes are already – relating to customers via social networks.

A round table debate brought together a number of leading lights on the subject of why Social CRM matters and how organisations should be engaging with customers over social media.

Data mining

For Ian Hendry of online new business network We Can do Biz, Social CRM matters because people are making comments and recommendations in public via social media, often sharing views and information that they would not usually share with a company – even when asked to.

“There is a wealth of data on the Web around the customer,” Hendry told delegates, citing Twitter’s 185 million-strong user base. “A lot of it is rubbish but a fair chunk is useful.”

The key challenge for organisations is to mine that data effectively.

“The most powerful customer now is not the one who buys the most but who can reach the most people,” he argued.

Understand the customer

Graham Hill from consultant group Optima Partners said there is often a misconception within organisations that Social CRM is a technology issue, when actually technology is simply the enabler.

“All those capabilities we currently use for CRM we need for Social CRM too,” Hill said. “It’s more than a load of channels; it’s a way to interact.”

Hill said that organisations needed to understand the customer and their journey, the outcomes and what they wanted to achieve.

“The job is to provide [the customer] with better tools,” he argued. “We used to do things to the customer, then for the customer and now we do things with the customer.”

Fellow consultant Laurence Buchanan -head of CRM and Social CRM at Capgemini – agreed, stating that the true meaning of Social CRM should be about building long-term win-win situations for both companies and customers.

Changing channels

Organisations need to be aware that customers operate on the channels they feel most comfortable with and need to monitor and respond to them accordingly, said Heather Taylor, formerly social media manager at mobile network GiffGaff.

Taylor said GiffGaff enjoyed good customer relations because it gave its users a sense of ownership.

“The company was theirs as much as it was ours,” she said.

So what’s the key to good Social CRM in Taylor’s opinion?

“Put procedures in place for those on the front line to get things fixed,” Taylor concluded. “Unless you give them help [those problems will] continue to happen.”

Computer company Dell is an interesting case in point, having recently launched its “Social Media Command Center” to help deal with customer issues that arise over social networks. NMK recently interviewed Dell on the launch, which you can read here.

Good write up of the session I did at TFM&A a couple of weeks ago by Chris Lee. Original article linked above (on a rather messy web page!).

Have you got comething to say about Social CRM? Just add your throughts below — we’d love to read them.

22/03/2011 at 10:04 am Leave a comment

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