Posts tagged ‘marketing’

Now on YouTube: Twitter Sales Leads tool and integrated Social CRM

Want to see how our Twitter Sales Leads tool connects you with people tweeting a specific need for what you do? Watch our rough and ready demo on YouTube

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Continue Reading 19/02/2010 at 11:35 am Leave a comment

Social Engineering: the point to making contacts online

Effective online networking requires you to do more than simply
collect contacts. In this article in the Institute of Sales & Marketing Management’s Winning Edge magazine, our own Chris Butler describes its true potential

Continue Reading 09/02/2010 at 8:16 am Leave a comment

UPDATED: How the web covered the results of our Business Networking Trends Survey

Some great coverage on news sites and blog sites for the results of our annual Business Networking Trends Survey, which you can download here.

Continue Reading 28/01/2010 at 9:23 am Leave a comment

UPDATED: How the web covered the launch of Twitter Sales Leads

We issued a press release on Monday to announce the launch of our Twitter Sales Leads tool. Here’s how it was covered in the news.

Continue Reading 03/12/2009 at 8:09 am 1 comment

Why smart businesses are looking for leads using social media, not just Google

I was asked to speak to a group of recently unemployed people at Whittle College in Chelmsford last night about digital marketing. I gave Google about ten minutes of a two hour talk. And here’s why.

Continue Reading 02/12/2009 at 6:17 pm 2 comments

HOW TO: Locate business sales leads on Twitter

Twitter users frequently ask the Twittersphere for recommendations on suppliers of good are services; or they’ll happily share what it is they’re looking to buy next in the hope another user can offer some tips or advice. These shared needs offer enormous potential for business, as each one is a potential sales lead. Read on to find out how to locate those posts and respond to them.

Continue Reading 27/11/2009 at 10:47 am Leave a comment

UPDATED: What does a sales lead cost? Various methods compared

I got me wondering just where people’s expectations are as far as the cost of a sales lead. So I decided to draw up some comparisons with methods I have advocated in the past. I’d love to read your comments.

Continue Reading 16/11/2009 at 4:23 pm 1 comment

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