PRESS RELEASE: Twitter Sales Leads launches for small businesses

30/11/2009 at 9:00 am 1 comment

Service helps SMEs identify and track potential opportunities through leading social information network

London, UK – 30 November 2009: WeCanDo.BIZ Limited, the online sales leads and business referrals network, has launched a Twitter Sales Leads tool to help owners of small businesses identify potential opportunities through the leading social information network Twitter.  The service is available from www.twittersalesleads.com.

Twitter Sales Leads works by automatically searching the 27 million daily ‘tweets’, short text posts submitted by Twitter users, for those that include keywords describing specific products or services entered on the WeCanDo.BIZ website.  But as well as looking for business keywords in tweets, Twitter Sales Leads also filters the results to show ONLY tweets which include an expressed need, request for a product or service recommendation.  A business with fifteen keywords would need to perform 90 individual Twitter searches to produce the same results as the Twitter Sales Leads tool presents in a single view in seconds.  Further, the sales leads can then be recorded and tracked with the WeCanDoCRM integrated Social CRM (Customer Relationship Management) system with just one click, helping turn those contacts into customers.

WeCanDo.BIZ has received overwhelmingly positive feedback from users during testing:

“I totally see the usefulness of this feature,” says Debs Williams of the Debbidoo marketing consultancy.  “There are lots of people discussing marketing on Twitter, but with this addition to WeCanDo.BIZ it tells me if someone’s saying something more specifically related to wanting or needing marketing.  Now if that’s not handy, I really don’t know what is!”

“I have discovered that my products and services are getting mentioned by thousands of people on Twitter.  As my business is niche that is huge for me,” says Peter Syme of Splash White Water Rafting.  “Software that helps me do something with the leads I get will make a big difference to my business.”

“Smaller businesses are fascinated by the opportunity presented to them through social networks, but many struggle to get to grips with what they offer and how to use them effectively,” says Ian Hendry, founder and Chief Executive of WeCanDo.BIZ.  “Twitter already offers access to many millions of users tweeting needs for products or services, asking for recommendations and more.  Our Twitter Sales Leads tool improves on that by cutting out the noise and taking business owners straight to the where the opportunities are.”

Hendry believes that Twitter poses the biggest threat yet to search engines like Google and Microsoft’s Bing, as users increasingly ask their ‘followers’, their network of connections on Twitter, for suggestions of products or services in preference to using traditional search methods.

“Go and ask Google for a business that can get you a pop-up exhibition stand in time for a conference on Monday, for example, and it’s like having a conversation with Rain Man,” says Hendry.  “You get hundreds of thousands of results which touch upon what you’re asking for without really providing the answer you need.  Crowd sourcing by asking Twitter users the same thing is likely to bring up fewer responses, but one solid reply with a link to supplier is all you need.  After all, you’re only placing the business once.  Smart businesses are tapping into this new source of potential business as an alternative to scrapping over the top placings on Google where the most you are guaranteed is a click, not a lead.”

The Twitter Sales Leads tool is available at www.twittersalesleads.com and www.wecando.biz as part of WeCanDo.BIZ Pro Networker membership, which enables small businesses to use social media to grow even faster, from £19.95 + VAT per month with no contract.

About WeCanDo.BIZ
WeCanDo.BIZ is an online new business network for sales leads and referrals. Using social networking methods to broker valuable new business relationships, it provides simple tools to members which help generate sales leads, leverage customer referrals and win new business.  The web-based service is available to all businesses at http://www.wecando.biz.

Media contact:
Ian Hendry
WeCanDo.BIZ
@wecandobiz
+44 (0)7767 657977

Images:

Searching for Twitter Sales leads on keyword combinations (click to enlarge)

Searching for Twitter Sales leads on keyword combinations (click to enlarge)

Finding out more and replying to needs (click to enlarge)

Finding out more and replying to needs (click to enlarge)

WeCanDoBIZ logo (click to enlarge)

WeCanDoBIZ logo (click to enlarge)

Ian Hendry

Ian Hendry

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HOW TO: Locate business sales leads on Twitter Why smart businesses are looking for leads using social media, not just Google

1 Comment Add your own

  • 1. wecando.biz Finds Twitter Leads | Property Ad Guru  |  02/12/2009 at 10:18 pm

    […] was recently launched in public beta, and now costs £22.95 per month. According to the company’s blog, Twitter Sales Leads searches for keywords and filters results to show only those that include an […]

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