VIDEO: The risks and rewards of Social CRM from TFM&A with @MyCustomer #scrm #tfma

25/04/2011 at 6:09 pm Leave a comment

I was delighted to be asked by Neil Davey of MyCustomer.com to be a panelist in the keynote debate they put on at the Technology for Marketing & Advertising event a couple of weeks back.

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Our three quarter hour session, entitled “The risks and rewards of Social CRM” is now available to view as an online video here.

You’ll hear Social CRM (Customer Relationship Management) discussed by the following:

  • Neil Davey, Editor of MyCustomer.com (intro and host)
  • Laurence Buchanan, Head of CRM & Social CRM at Capgemini
  • Graham Hill, Associate and Strategic Advisor at DesignThinkers
  • Heather Taylor, former Social Media Manager at giffgaff
  • Ian Hendry, CEO and founder of WeCanDoBiz

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We cover the Social Web and Customer Relationship Management as it relates to customer acquisition, customer service, self serving communities, sales lead generation and more.

Let me know what you think of the discussion by posting your comment below.

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Entry filed under: Uncategorized.

Listen to Chris Butler of WeCanDo.Biz on SCRM & The Customer Perspective at #SCRM11 #scrm UPDATED: Listen to Chris Butler of WeCanDo.Biz on SCRM & The Customer Perspective at #SCRM11 — now with 50% off entry! #scrm

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