PRESS RELEASE: Two fifths of small business people reluctant to make business connections on Facebook

25/01/2010 at 9:00 am Leave a comment

Business Networking Trends Survey also reveals 80% have won business through networking online, but two thirds have concerns about security and integrity

London, UK – 25 January 2010: WeCanDo.BIZ Limited, the online sales leads and business referrals network, has revealed the results of the second annual Business Networking Trends Survey.  The results report is available as a free download from

The survey confirms that networking continues to play a key part in making small businesses successful.  Entrepreneurs are most interested in using online networking sites to win more business, with over 80% reporting that they have achieved this to some degree. Further, 92% of respondents would recommend to their business contacts that they also network professionally online.

Nearly a quarter of small businesses are now using sites like Twitter for business networking.  But 39% of small business professionals are wary of Facebook for business, refusing to add business contacts as ‘friends’ on the networking site.  Just under half (48%) conduct their professional networking on specifically business focused social networks such as WeCanDo.BIZ, LinkedIn, Ecademy and Xing.

Compared to the previous survey using networks for research, business advice or career development is of much less interest than a year ago.  There is also a drop in the number of respondents holding the view that online networks help them get closer to customers.

“This suggests that the business focused social networks majoring on discussions groups, finding answers and career development are poorly serving the small business community,” says Ian Hendry, founder and CEO of WeCanDo.BIZ and author of the report.  “What motivates entrepreneurs is real business.  They want online networks to broker introductions to other professionals with a need for what they do.  It may be a function of the recession that business people now expect a much more tangible return from the time they invest online.  Clearly, not all networking sites are delivering.”

More traditional face to face networking continues to grow with 36% of respondents regularly attending networking meetings.  In addition, the amount of money and time spent networking has also increased from a year ago.  So, while the internet has opened up new ways for entrepreneurs to grow their businesses, with sites like WeCanDo.BIZ providing them valuable resources to do so, it is clear that more traditional forms of business networking still play a key role.  Interestingly, whereas half of respondents plan to maintain the same levels of face to face networking activity in the year ahead, a slightly larger number (55%) plan to increase the time they dedicate to networking online.

In other key findings, the study of 192 respondents reveals it continues to be smaller companies who are benefiting the most from modern networking opportunities.  Over a third of our respondents are sole traders and 47% employ between two and 10 members of staff.  Larger companies continue to be wary of using online networking to further their businesses.

The full report can be downloaded from the WeCanDo.BIZ website at

About WeCanDo.BIZ
WeCanDo.BIZ is an online new business network for sales leads and referrals. Using social networking methods to broker valuable new business relationships, it provides simple tools to members which help generate sales leads, leverage customer referrals and win new business.  The web-based service is available to all businesses at

Media contact:
Ian Hendry
+44 (0)7767 657977


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