Ecademy reduces price of BlackStar membership

09/10/2009 at 8:29 am 1 comment

We should file this article under “Competitor Watch”… We learned this week that Ecademy’s top flight BlackStar membership has just been slashed in price from £140 a month to just under £40.  What’s happening?

It’s a move that bucks a well established trend.  BlackStar membership has always been sacred on Ecademy, with Life Membership costing nearly £9,000 and a fairly regular inflation busting hike a regular feature on the Ecademy calendar.  But as WeCanDo.BIZ increases the annual cost of Pro Networker (although making it possible to now subscribe a month at a time), so Ecademy has surprised everyone by slashing the price of BlackStar by over 70%!  Why?

I’ll be speaking with Thomas Power, chairman of Ecademy, next week so will be able to ask the question then, but the messages on the Ecademy website supporting the move suggest a desire to substantially grow their current base of top tier BlackStars from the estimated 600 – 700 members of today.

But is Ecademy likely to see the four fold increase it needs to achieve that objective without impacting revenues?  Even if it does, does it makes sense with the decrease in margin that is inevitable when processing four times the number of membership applications?

We’d love to read your thoughts, so post them below.  We’d also love to read your view if you recently upgraded at the previous price.

Easily import your Ecademy contacts into WeCanDoCRM: our Social CRM add-on enables you to easily import and manage your Ecademy contacts, alongside contacts you have in your email address book, on LinkedIn and in customer databases. Try it here!

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1 Comment Add your own

  • 1. Sarah Arrow  |  07/11/2009 at 4:30 pm

    I suggest that everyone regularly exports their Ecademy contacts, they are due to cull more members soon. For cull read everyone who disagrees with the management.

    I recently spoke to 3 unconnected Blackstars who all felt the proposition devalued their investment in Ecademy, unfortunately in the past it has been found difficult for a Blackstar to sell their investment on. It’s sad really that a good idea/concept is so closely related to paying huge amounts for its benefits and is so poorly managed that it has a negative taste to many people.

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